Microsoft Imagine ’09

October 21, 2009

Next Wednesday sees the Microstsoft Imagine ’09 conference on London’s south bank, where the brightest and the best will gather to thrash out our digital future! The guest list reads like a who’s who of digital marketing with speakers such as Microsoft’s principal researcher, Bill Buxton, Pepsico International’s new media director, Claudia Lagunas, Fortune Cookie’s Managing Director, Justin Cooke as well as a host of others. The event is hosted by Laurent Delaporte, Vice President, Microsoft Advertising and has been organised by our long-term client AOK Events. Read the rest of this entry »

Windows 7 Messenger Problems

October 20, 2009

For those of you that have tried or who are planning to install windows 7 (way better than Vista btw), you may run into a small problem with getting messenger working. We found that on all the Windows 7 boxes we have set up that MS messenger resolutely refuses to connect. After a quick hunt around we managed to find a fix and in an effort to “share the love” thought we might pass it along the line to anyone experiencing the same issue. Read the rest of this entry »

PageRank in a Nutshell

October 5, 2009

First thing to realise is that “page rank” (i.e. your page’s ranking in the SERPS) is NOT PageRank!

PageRank™ is a link analysis algorithm, named after Larry Page (Google’s co-founder), used by Google. PageRank was developed at Stanford University by Larry Page and later Sergey Brin as part of a research project about a new kind of search engine. The project started in 1995 and led to a functional prototype, named Google, in 1998. Shortly after, Page and Brin founded Google Inc. While just one of many factors which determine the ranking of Google search results, PageRank continues to provide the basis for all of Google’s web search tools. Read the rest of this entry »