Google Adwords Certified Partner

September 14, 2010
Adwords Certified Partner

Click to verify

We are extremely pleased to announce that Ziontech have today become Google Adwords Certified Partners. Creative director Tim Clark and Search Consultant Rachel Clegg have both maintained their qualifications as Google Advertising Professionals since 2005. Read the rest of this entry »


We Will Pay For Links

March 9, 2010

Increasingly our clients are receiving emails asking if they would mind publishing a few “articles” or pages on their web site on behalf of a third party. The email usually starts:

“I’m interested in publishing some bespoke related content on yourwebsite.com on behalf of one of our clients. We’d pay up to £95 per month for up to three articles linked to from your homepage.”

So, what they want is a page/article which would be written by them, hosted as part of your site. The pages would be linked from your homepage, would be about insurance/finance or whatever and would usually carry a link or two outbound to some big company. Read the rest of this entry »


Friendly URLs

November 6, 2009

I recently got into a fairly lengthy discussion with our programmers on the subject of “Friendly URLs”. These are URLs that look like http://www.mysite.com/category/my-post-title-here rather than ones that look like http://www.mysite.com/cms/content.asp?id=uieyyyu9038963hk. Sometimes these are called “static & dynamic” or “clean & dirty” URLs instead. Read the rest of this entry »


PageRank in a Nutshell

October 5, 2009

First thing to realise is that “page rank” (i.e. your page’s ranking in the SERPS) is NOT PageRank!

PageRank™ is a link analysis algorithm, named after Larry Page (Google’s co-founder), used by Google. PageRank was developed at Stanford University by Larry Page and later Sergey Brin as part of a research project about a new kind of search engine. The project started in 1995 and led to a functional prototype, named Google, in 1998. Shortly after, Page and Brin founded Google Inc. While just one of many factors which determine the ranking of Google search results, PageRank continues to provide the basis for all of Google’s web search tools. Read the rest of this entry »


Google Analytics IQ

September 25, 2009

Google Analytics IQ (or Individual Qualification) is awarded in recognition of graduating from the Google Analytics course. Which is an online course in web analytics techniques and Google Analytics implementation, administration, and analysis tools. Read the rest of this entry »


SEM 101

July 14, 2009

For some time now I have wondered why so many clients are baffled by search engine marketing. I always try and spell things out in matter-of-fact way but so often I get blank faces looking back. I don’t discount the possibility that I am just an utter bore but (hopefully) it is down to the fact that clients just see Search Engine Marketing (SEM) as a foreign language. Read the rest of this entry »


Ziontech at Sherborne Girls

June 3, 2009

Yesterday, Tim and Rachel spent the day at Sherborne Girls. They were invited to take part in a web marketing information day at the school. Tim gave a talk about how schools should set about how to commission a new web site and in the afternoon gave a detailed presentation on SEO and Search marketing. Read the rest of this entry »